The key to picking which Flex style to start with is to look at features such as the basic layout and styling.
That said, keep an open mind when checking out all the options — even if the color schemes or fonts aren’t exactly to your liking or a good fit for your brand, you can easily mix and match demos and change these within the theme settings.
For example, if you want to start off with Glow's layout, but give your shop a color palette like Techno, you can update the colors and fonts easily within the theme settings while keeping the same layout.
Flora
Flora portrays a direct-to-consumer plant shop. An editorial serif font with a bright color palette of green, peach, and pink against an ample amount of whitespace is used throughout the shop, making the style lively and cheerful. Mega menus are enabled for easy navigation of the shop's offerings, while pops of animation on the homepage add a feeling of playfulness.
Emporium
Emporium is a perfect setup for large catalog shops selling items such as home goods, fashion, furniture, and handmade goods. An Amazon-inspired search box and a custom mega menu in the header provide customers with easy navigation. Modular homepage sections are product-focused and highlight large collections with the use of product sliders.
Glow
Glow is a modern beauty brand with both portrait and playful imagery. Hints of millennial pink against a crisp white background throughout the shop make the style fresh and youthful, perfect for skincare and makeup products. Contemporary elements such as a vertical header and product slider are enabled for seamless browsing.
Luxe
Luxe is simple but elegant, featuring luxurious jewelry and stunning imagery. Clean and sleek with a wide layout perfect for image-heavy shops that would suit high-end products such as fashion, style, beauty and jewelry.. A classic centered logo above the mega menu provides both a timeless look and polished organization.
Studio
Studio features a fine art shop, utilizing a high number of collections to display the art products like a gallery. Soft neutral colors and tones paired with serif and script typography are suited well for handcrafted, art, or other niche brands. A vertical header and multiple mega menus curate the large number of collections in a creative way. It’s a great pick for framed prints, as shown in the demo store, as well as high-end health and beauty products, handcrafted products, and more.
Swagger
Swagger features a sustainable eco-friendly sneaker shop. The demo shop utilizes clean, bold lines with the inclusion of borders and sans serif fonts. Spacious design and pops of bold imagery give Swagger a vibrant energy. Not only is it good for shoes (or any products that look great against white backgrounds), it’s also a great pick for selling technology, emerging product lines, or kids' products.
Trending
Trending is stylish and chic, tailored for clothing and accessories. The demo shop combines large-scale product imagery to create a high-impact grid layout on the homepage. Continuous scrolling on product pages is enabled to provide a lookbook experience for the product image gallery. Trending is ideal for apparel, but would also make a great look for jewelry, accessories, or anything meant for millennials. That said, its strong grid-based layout could also make it great for tech or B2B stores.
Nourish
Designed with the wellness industry in mind, Nourish features a clean design and bright, vibrant visuals. The use of product images in the mega menu offers a fresh way to showcase your products, while the homepage sections allow you to illustrate your brand and product benefits which is perfect for food or drink industries.
Bloom
Bloom is a nod to a growing industry, delivering an intuitive and convenient way to shop. The Search Focus header style makes it easy for customers to find the products they’re looking for quickly, and the Blog section offers a built-in education center for providing expert advice.
Fresh
Bare it all with our Fresh demo shop featuring all-natural skincare products. Bold, modern colors contrast with vibrant imagery to create a design that packs a punch, making it a great pick for fashion, beauty, children’s products, and more. The modular homepage layout allows you to showcase brand and product content in a stylish format.
Wink
Good vibes abound with Wink, a cheerful and lively shop created for the stylish eyewear brand. With a minimalist, refined design that keeps the spotlight on your products, the future has never looked brighter for your ecommerce business. This style would also work well for other accessories, gadgets & gizmos, or even products for kids!
Moda
Moda offers a sophisticated and upscale shopping experience to elevate your fashion brand and ensure you’re always on-trend. The stylish sidebar menu puts the focus on your featured products, and the sleek design and neutral color palette allow the beautiful imagery to pop.
Techno
If you’re a small-inventory shop looking to make a big impact, then Techno is your answer. Ideal for single-product shops and crowdfunding campaigns, this demo shop features eye-catching elements like vivid gradients and colors paired with bold typography.