How do I set up the newsletter form action URL?

Connect your Newsletter features with your Mailchimp account to automatically send customer emails to a Mailchimp audience (formerly 'list').

Step 1: Log in to Mailchimp 

Log in to your Email Marketing account.

Go to Mailchimp

Step 2: Open or create an audience

Click the Audience icon, then Audience dashboard.

Open a current audience or click Create audience.

Complete the Audience details (name, default email, etc.), then Save.

Mailchimp: Audiences

Step 3: Retrieve your Newsletter Form URL

Open the Audience you have just created or an existing audience on your Mailchimp account. Click the Manage audience dropdown to open Signup forms.

Click Select beside Embedded forms.

Once this page opens, scroll down to the very bottom to click Generate Embed Code.

Retrieve the URL that follows form action=" from the embed code.

Step 4: Add your URL

Return to your Shopify store admin to open the theme editor (Customize).

In the Newsletter portion of the Theme settings, add your URL to the Newsletter form action URL field, then Save.